01
One Team, Not Two Vendors
The people writing your software and the people producing your content work from the same brief. Nothing gets lost translating between a developer and an agency.
About NOVA LABS GROUP — 01
Software and Media,
Under One Roof.
NOVA LABS GROUP builds the systems a business runs on and the content it is known by. Websites, mobile apps, restaurant and clinic platforms, CRM — and the social media, video, design and ad campaigns that bring people to them. One team, one standard, no handoffs between vendors who have never spoken to each other.
Fast Facts
- Founded
- 2026
- HQ
- İstanbul, Türkiye
- Disciplines
- Software · Media · Marketing
- Platforms
- Web · iOS · Android
- Working Languages
- Arabic · English
- Response Time
- Within one business day
02 — Origin Story
Why most businesses end up with two disconnected vendors.
The problem
A restaurant hires a developer for its ordering system and an agency for its Instagram. The developer has never seen the menu photography. The agency does not know the system can already take bookings. Both invoice separately, and the owner spends their week translating between them.
What we do about it
NOVA LABS GROUP was built to remove that gap. The people writing your software and the people producing your content sit in the same team and work from the same brief — so the app, the website, the reels and the ad campaigns say the same thing and point in the same direction.
We work from Istanbul, in Arabic and English, across software and media: business websites, restaurant and café platforms, clinic management, CRM, iOS and Android apps, social media management, paid advertising, video production and brand identity.
03 — Core Operating Values
The principles that run underneath every single engagement.
02
Built Around Your Process
A restaurant does not run like a clinic. We shape the system around how you actually operate instead of asking you to change your work to fit the software.
03
You Own Everything
Source code, design files, ad accounts and domains stay in your name. Leaving us should cost you nothing but the work we would have done next.
04
Tracking Before Spending
Conversion tracking is configured and verified before the first campaign runs. Reporting that cannot be traced to a real action is not reporting.
05
Arabic and English, Properly
Both languages written by people who think in them — not translated at the end and pasted in. That applies to interfaces, captions and ad copy alike.
06
Answers, Not Sequences
Ask what something costs and you get a number and the reasoning behind it, within one business day. If we are not the right fit, we say so early.
04 — Contact
Tell us what you need built or managed.
A system to build, an app to launch, or accounts and campaigns to run every month — send the details and you will get a straight answer on scope, timeline and cost. No discovery theatre, no sales sequence.
